Insights

  • Indoor Positioning with BLE Beacons

    Indoor positioning is huge. Why? Because we spend most of our time indoors, working, shopping, at the mall etc. With a lot of active research in this area, different approaches are proposed regularly. In this whitepaper, we evaluate BLE beacons for indoor positioning and discuss its pros and cons.

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  • Using the Lambda Architecture on a Big Data Platform to Improve Mobile Campaign Management

    The paper sheds light on the Lambda architecture- a combination of batch and real time processing capabilities built on a big data platform and how it was used to enable real time decision making and boost campaign performance in the mobile advertising domain.

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  • Hadoop Map Reduce Shuffle Phase Measurement

    This white paper proposes that shuffle time in Hadoop can be reduced by using an SDN-enabled infrastructure. The paper highlights the techniques to measure network traffic for shuffle phase of Hadoop MapReduce jobs running over the SDN-enabled topology.

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  • Using the Lambda Architecture on a Big Data Platform to Improve Mobile Campaign Management

    The paper sheds light on the Lambda architecture- a combination of batch and real time processing capabilities built on a big data platform and how it was used to enable real time decision making and boost campaign performance in the mobile advertising domain.

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  • Sentiment Analysis – Movie reviews

    Sentiment Analysis is the method of extracting subjective information from any written content. In this paper, we have demonstrated the process by analyzing a movie review using various Natural Language Processing techniques.

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  • Why Offshore product development Fails

    Considering moving your product development offshore? Not sure if offshore development will work for you? You are justifiably worried. Read this paper to know the key elements of a good product outsourcing strategy.

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  • Mobile Website Vs Mobile Apps

    Mobile is the new web. However between the two options of developing a mobile website or a mobile application, choosing one that helps reach a wider customer base might turn out to be confusing. In this paper, we have listed the advantages of each, using which you can take an informed business decision.

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