CASE STUDY

OPERA MEDIAWORKS - BIG DATA

INCREASING REVENUE REALIZATION BY LEVERAGING BIG DATA

Opera Mediaworks is a part of Opera Software. It is the world’s leading mobile advertising platform and enables advertisers in improving their advertising efficiency and monetization.

A quick look into the engagement:

  • • Opera Mediaworks was facing issues with their data processing capabilities not evolving in linearity to the growth in their business volumes
  • • They faced revenue losses due to unused ad serving inventor
  • • They were not being able to command premium rates from advertisers since their data processing abilities prevented them from customer targeting
  • • Using real time analytics, faster data processing, and storage space management as key drivers, we implemented a Hadoop based Big Data solution on top of Opera’s existing Amazon Web Services (AWS) platform
  • • Built on real time reporting, Opera Mediaworks was able to optimize their ad inventory utilization thereby improving revenue generation
  • • Faster and improved analytics capabilities enabled Opera Mediaworks to carry out parameter wise customer targeting thereby being able to command premium rates from advertisers
  • • Talentica’s customization of the custom big data solution also reduced operational costs for Opera Mediaworks by 75% and improved their system performance by 5 times


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